[Latest] Plant-Based Probiotics Market Demand Rising Across Food & Beverage Sector To 2031 | DataM Intelligence

Plant-based probiotics market grows steadily, driven by demand for vegan health products and gut-friendly nutrition options.

AUSTIN, TX, UNITED STATES, July 30, 2025 /EINPresswire.com/ -- Plant-based probiotics market: an overview

The global plant-based probiotics market is gaining traction as consumers seek dairy-free, gut-friendly health solutions. Growing awareness of digestive health and vegan lifestyles is driving global demand.

Market size and growth:

The global plant-based probiotics market size was valued at approximately US$ 912.1 million in 2023 and is projected to surpass US$ 1382.3 million by 2031, expanding at a CAGR of 6.1% from 2024 to 2031.

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Key Factors Driving the Market:

Rising lactose intolerance rates: Increasing cases of dairy sensitivity are pushing consumers toward plant-based alternatives.

Surge in vegan and flexitarian diets: A growing shift toward plant-based lifestyles is fueling demand for non-dairy probiotic options.

Awareness of gut health: Consumers are prioritizing digestive wellness, boosting interest in natural, functional probiotic products.

Innovation in product development: Brands are introducing probiotic-rich plant-based beverages, yogurts, and supplements.

Clean label trends: Demand for clean, transparent ingredients with health benefits supports market growth.

Geographical Share:

North America dominates the global plant-based probiotics industry, with the United States playing a key leadership role. being a major consumer due to a strong health-conscious population and robust retail presence of probiotic brands.

North America is witnessing a strong rise in demand for plant-based probiotics, largely driven by the high prevalence of lactose intolerance affecting around 36% of people in the U.S. and up to 80% in Latin America.

Europe remains a significant player, particularly in countries like Germany, the UK, and Scandinavian nations, where demand for dairy-free and health-focused foods is firmly rooted and growing.

Asia-Pacific, particularly Japan and South Korea, is witnessing rising demand due to traditional fermented foods and innovation in functional beverages.

Major Players:

Danone S.A.

Nestlé S.A.

Yakult Honsha Co., Ltd.

Probi AB

Renew Life

BioGaia AB

General Mills, Inc.

NutraScience Labs

ADM

IFF

Market Segments:

By Product Type: (Fermented Vegetables, Fortified Dairy Alternatives, Fortified Fruit Juices, Isolates, Others)

By Ingredient Type: (Bacteria, Yeast, Others)

By Application: (Immune Health, Digestive Health, General Wellness, Others)

By End-User: (Infants & Children, Adults, Middle-Aged, Elderly)

By Distribution Channel: (Online, Offline)

By Region: (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)

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Key Developments – United States:

March 2025: GoodBelly introduced a new range of oat-based probiotic smoothies enriched with prebiotics and B12, targeting gut health and vegan consumers.

August 2024: ADM launched a proprietary probiotic strain tailored for dairy-free functional beverages, enabling longer shelf-life and improved digestive health support.

Key Developments – Japan:

May 2025: A Japanese food-tech firm collaborated with a major supermarket chain to roll out fermented soy-based probiotic yogurts designed for on-the-go consumption.

October 2024: A Japanese beverage company launched a matcha-flavored probiotic drink using rice-based fermentation, tapping into the rising demand for clean-label, functional drinks.

Future Outlook:

Over the coming years, the plant‑based probiotics segment is poised for steady growth, propelled by rising consumer focus on digestive health and growing demand for vegan-friendly products. Innovations in functional foods and beverages such as probiotic-enriched almond yogurts, oat-based drinks, and clean-label supplements are expanding market appeal.

North America and Europe are expected to maintain strong momentum, while emerging regions like Asia-Pacific and Latin America offer untapped potential as awareness increases. Continued product innovation, strategic brand partnerships, and heightened regulatory backing for health claims will support market expansion.

Conclusion:

The plant-based probiotics market is witnessing rapid global expansion fueled by health-conscious consumers, innovation in formulation, and the movement toward sustainable, animal-free nutrition. As brands continue to merge science with natural wellness trends, the market is well-positioned to remain a key pillar in the future of functional foods and personalized nutrition.

Related Reports:

Food Probiotics Market

Plant-Based Protein Supplements Market

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Sai Kiran
DataM Intelligence 4Market Research LLP
+1 877-441-4866
sai.k@datamintelligence.com
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